Fug or Fab the Cover: Jessica Simpson

When I first saw this cover, I must admit that I thought, “oh, GOD, J Simp. Can you ever take a picture without that open mouth, slack-jawed look?” Because, literally — look at Vanity Fair’‘s slideshow. Her mouth is open in every single photo, with the exception of one. Which is not to say that she doesn’t look beautiful, because she does. Just beautiful AND slack-jawed. At some point, you’d think someone would decide that maybe Pretty But Dim isn’t the best cover choice when it comes to selling this particular magazine, which isn’t exactly aimed at the world’s dim bulbs and dull knives (I always think of VF as being Smart Fluff, while, say, US Weekly is Juicy Fluff, and People is Fluff Plus Babies Who Fell Down Wells). Surely there was a photo of La Simpson in which she looked like she had a thought in her pretty head…no? PS: I’m sure she’s thrilled they decided to bring up The Mom Jeans Heard Around the World again. Because why would she want to put that behind her?