NY Fug.com: The Katie Holmes Marketing Conundrum


Katie Holmes — as of this writing, losing to Kate “Jordan” Price in round one of Fug Madness, which would be an interesting and not wholly unsurprising upset — is a mystery to us. Why is she designing clothes now? Why? We ask that, and all kinds of other things, in today’s column for NY Mag.com:

“When Tom Cruise swept Katie Holmes out of his dreams and into his
private jet, kicking off a famously earnest and weird whirlwind
courtship, we had the same reaction as the rest of the world: Maverick
marrying Joey Potter? Really? But ultimately, we were less
curious about the hows and whys of their love than about how Katie
would emerge from the rubble of her former life.”

And the answer is…as a weirdly robotic children’s clothing designer? THAT is a surprise. Read our suggestions for how best to Handle Katie over at NY Mag.com — hint, we suggest a reunion with the only man who could step into Intern George’s well-shined dress shoes, Joshua Jackson (a PROFESSIONAL REUNION, you guys).

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